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Hip-hop, inc. : success strategies of the rap moguls
Oliver, Richard W., 1946-
In just two decades, rap music co-opted the mainstream music industry and created one of the most enduring, if unlikely, success stories in American business history.
Publisher: Thunder's Mouth Press,
Pub date: 2006.
Pages: xvii, 190 p. :
ISBN: 1560257326
Item info: 1 copy available at Main Library.
A Look Inside: Author Biography Summary Table of Contents
Holdings
Main Library Copies Material Shelf Location
780.2373 O48 2006 1 Book Checked Out
  1 Reference Book Main-2nd Floor - Information & Reference - Office Reference
Hip-hop, inc. : success strategies of the rap moguls
Oliver, Richard W., 1946-

Summary

In just two decades, rap music co-opted the mainstream music industry and created one of the most enduring, if unlikely, success stories in American business history. Distributed by Syndetic Solutions, Inc.

Author Biography

Tim Leffel is the managing editor of the Journal of Business Strategy on-line. Distributed by Syndetic Solutions, Inc.

Table of Contents

   Introduction: Music, Message, and Money ix
   1 The Game: Reapin' Rap's Riches 1
   2 Hip-Hop's 'Hood: America's New Silicon Valley 17
   3 Rap's Got Roots: American Bling 39
   4 The Dot-Coms Bust: But the Rappers Bloom 57
Distributed by Syndetic Solutions, Inc.
Hip-hop, inc. : success strategies of the rap moguls
Oliver, Richard W., 1946-
Full View From Catalog
Leader: amIa0c
Key: ocm64187195
Data source: OCoLC
Fixed field data: 060221s2006 nyua 001 0 eng d
ISBN: 1560257326
IAN: 9781560257325
Cataloging source: EYP EYP BAKER ERE VP@
Local holdings: OCPP
Local LC call number: ML3790 .O47 2006
Local DDC call #: 780.2373 O48, 2006
Personal name: Oliver, Richard W., 1946-
Title: Hip-hop, inc. : success strategies of the rap moguls / Richard Oliver, Tim Leffel.
Variant title: Hip hop inc.
Variant title: Hip-hop incorporated
Portion of title: Success strategies of the rap moguls
Publication info: New York, NY : Thunder's Mouth Press, 2006.
Description: xvii, 190 p. : ill. ; 21 cm.
General note: Includes index.
Contents note: Game -- Hip-hop's 'hood -- Rap's got roots -- Dot-coms bust -- Russell Simmons -- From the belly of the beast -- Puff Daddy, Sean John, P. Diddy, Diddy -- "Ghetto Bill" -- Dash and Carter -- East coast-West coast-Gulf coast -- Hip-hop nation.
Held by: MAIN
Topical subject: Success in business.
Topical subject: Entrepreneurship.
Topical subject: Music trade.
Topical subject: Hip-hop.
Added personal name: Leffel, Tim.
Added personal name: Simmons, Russell.
Added personal name: Diddy, 1969-
OCLC-MARC processing: C0 OCP
Vendor data: Baker & Taylor BKTY 13.95 10.46 1560257326 0006585411 active