Summary
This is the industry's first comprehensive manual for running and maintaining a successful graphic design business. The four sections cover organization, marketing, personnel, and operations, and provide the necessary tools unique to the specific management styles and operation agendas of a design firm. A complete appendix of business forms is also included. 20 b/w illustrations. Distributed by Syndetic Solutions, Inc.
Author Biography
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He has been involved in every aspect of commercial creativity for forty years: he has worked for large and small agencies, managed design functions, taught advertising, was creative director of a major corporation, and ran his own communications consulting business. In 1989, he founded the Creative Business newsletter, which he continues to edit Distributed by Syndetic Solutions, Inc.
Table of Contents
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Preface |
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Section 1 Organization |
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Chapter 1 A Solid Foundation |
17 |
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Two Personal Essentials |
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Legal Structure |
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Distributed by Syndetic Solutions, Inc.
